Our Story

 

I got home from work, traded my khakis for Nikes, grabbed the leash, and 30 seconds later my dog Bo and I were headed to the park for a run.

About halfway down the trail, the run came to a sudden stop.

Without warning, Bo assumed the position… right in the middle of the running path.

That’s when it hit me.

In my rush out the door, I had forgotten a poop bag.

Trying to stop the inevitable, I yelled, “No Bo! NOBO!” but it was already too late.

I looked over my shoulder and saw a couple walkers heading straight toward us. With no bag and no good options, I grabbed a flimsy twig and tried to flick the mess off the trail before they got there.

It was awkward. It was embarrassing.

And it was definitely not my proudest moment as a dog owner.

But it was in that exact moment that the idea for the NOBO Leash was born.

Because the truth is, that wasn’t the first time I had forgotten a poop bag.

Like most dog owners, I forget them all the time.

But I never forget the leash.

And if I do forget the leash, I don’t make it very far.

So I started asking a simple question.

Why aren’t the leash and the poop bags just one system?

Sure, there are little accessories that clip onto leashes, but they always felt like an afterthought. They’re bulky. They swing around. They get in the way.

I wanted something better.

A leash designed from the ground up with poop bags built right into it.

After countless prototypes, testing, and improvements, that idea became NOBO Pets.

Now every time you grab the leash, the bags are already there.

No more forgetting. No more awkward moments. Just you, your dog, and the walk.